Read e-book online ACCELerate Your Social Media PDF

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By John Coupland

ISBN-10: 1908746610

ISBN-13: 9781908746610

Social media. a method or one other, all of us appear to be 'doing it'. nice. even if, doing what precisely? Are you getting the implications you predict? Do you will have an process that actually promises ROI? In our ever busy and noisy global, all of us desire readability. John Coupland has constructed 5 key ACCELerators™ so you might understand go back on funding. those are underpinned through what he refers to as tactical engagement options which allow you to mixture your social media together with your all-important off-line networking. No hype. a hundred% fact. learn this e-book, observe what John stocks with you, and you'll ACCELerate™ Your Social Media.

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Sample text

Emotional Selling Point (ESP) A very powerful form of marketing is the Emotional Selling Point (ESP). What is an ESP? ESPs are different to the better known term ‘Unique Selling Point’ (USP). With the effective use of ESPs, customers are able to relate to the emotional benefit based on psychological and social meaning. This is also known as psychosocial. Potential purchasers are more likely to react positively when they associate with who you are and what you have to say. Many social media professionals don’t tell you this as, in my view, the majority are not experienced marketers nor are they true engagers.

Despite BNI’s renown and rather comprehensive networking approach and structure, Kevin always put others first – a rarity, especially in the world of networking. Many say they do, however, I sincerely question that in our ‘me-me-me’ society. Meetings Attending meetings is also a form of networking. It’s obvious isn’t it? However I find many attend meetings without taking the opportunity to ask anyone to meet up beforehand or even afterwards. I am amazed at the high proportion of requests by fellow networkers to meet up with no suggested objective or valid reason to do so.

If you’re passive on social networking, whatever strategies you put in place aren’t going to work. It’s as plain and simple as that. Walk the talk. As mentioned in the introduction, there appears to be incessant hype around social networking these days and it seems that every other person has suddenly become an expert. Are they walking the talk? By this I mean, do they practice what they preach? Everyone has a ‘voice’ and is entitled to share their views and expertise. You can too. That’s the power of social media; we’re all – finally – truly equal.

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ACCELerate Your Social Media by John Coupland


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